CHEMICAL: SON OF WILD ARRIVES AT CHEMICAL

We love seeing fresh UK talent emerging on the scene, especially when it's local; that's why we're particularly excited to welcome new brand Son of Wild - the brainchild of Bristol boys Jake Phillips and Tim Chapman. The young designers are no strangers to the game, having successfully run their own clothing store "My Yard" on Bristol's Park Street for a number of years, as well as a namesake graphic tees and sweats label.

The boys shut up shop a few years ago to concentrate full time on developing the My Yard label, a move that paid off, with the brand consistently producing killer designs, leading to international recognition (this was wonderful for us to see, having been loyal stockists of My Yard since it was launched in 2009). Although the brand was enjoying great success, the collections were still largely limited to graphic tees and sweats; not enough of a challenge for accomplished designers Jake and Tim who were eager to push their skills to new levels. Thus the creation of Son of Wild came about; with a more directional and detailed aesthetic in mind, and a range primarily focused on cut-and-sew pieces such as printed shirts.

Son of Wild's AW13 collection shows a remarkably strong and evolved sense of identity, especially considering this is the brand's inaugural season. Inspired by Apache and Eastern style patterns, Jake and Tim have implemented bold and unique prints to create a range that seamlessly blends streetwear and high fashion.

The brand has only been online a few days, and is already having a great reaction. Here's a selection of some of the items we've had in, see the website for full range.